SelectBlinds Checkout Funnel Redesign
Scope: Creative direction, research, usability, ux/ui
The checkout experience was outdated and cumbersome. Through an audit performed by Baymard Institute and our own internal research and usability testing we were able redesign, develop and launch an updated checkout in October of 2022.
Video screen grab featuring comps for the checkout redesign. This project is currently live on selectblinds.com.
New UI Library
The entire SelectBlinds User Interface Library needed to be updated with the evolution of the new brand aesthetic.
