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Email Me - shannon@shannonconstance.com
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“No matter the company size, subject matter or channel — I am a strength finder, a team builder, and an achiever. ”
Experience
Seasoned executive creative director with over 20 years of experience. Skills ranging from creative strategy, branding and UX/UI design to visual merchandising, copywriting and more. Experience working in retail for Fortune 500 companies like Bath & Body Works and PetSmart in both digital and retail capacities. Educated in both agency and in-house creative team structures.
Achievements
SelectBlinds
Interwove corporate growth strategies and customer-centric marketing initiatives to develop a formal agenda targeting $150M in additional revenue.
White Barn
Strategized, implemented, and supervised the full-cycle rollout of the White Barn Candle Company – overseeing over 450 stores toward achieving a 20% increase in sales compensation measurements.
Bath & Body Works
Directed traffic-driving creative campaigns at Bath & Body Works, resulting in an achieved $5B toward sales targets and a six-month successive streak for double-digit sales compensation measurements.
Led the campaign that resulted in the #1 new fragrance of the year in 2019.
PetSmart
Launched rollout of PetSmart PetsHotel & Doggie Day Camp which is now an integral service offering.
Education
BFA, Visual Communications
Northern Arizona University