Concerta had just hit its 10 year anniversary and to celebrate the brand wanted to send their sales reps a special award to thank them for their service.
The Gift Package
Each Area Sales Rep was given a package to share with the reps in their territory.
Instructions
Inside each package was a special web camera (because they were needed back then) and instructions on how to see their special message.
The Award
Each Sales rep received a 3D printed award featuring "DataMan", the icon for the Concerta Medication. There was a QR code on the statue that revealed a message.
Happy Birthday
When the QR Code was scanned it revealed a Dataman holding a 3D version of a birthday cake with music and moving candles with confetti.